Privacy policy
PRIVACY POLICY
Last updated: April 21, 2026
This Privacy Policy describes how Finalta s.p. d/b/a Purelina (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from trypurelina.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Finalta s.p. d/b/a Purelina Trnava 35b, 3303 Gomilsko, Slovenia ✉️ hello@trypurelina.com
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.
Information We Collect Directly from You Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
- Account information including your username, password, and other information used for account security purposes
- Shopping information including the items you view, put in your cart, or purchase
- Customer support information including the information you choose to include in communications with us
Information We Collect about Your Usage We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device information, browser information, network connection information, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as Shopify, our payment processors, and advertising partners. Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, send notifications related to your account and purchases, manage your account, arrange for shipping, and facilitate returns and exchanges.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you believe your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and Services, to run analytics and better understand user interaction with the Services, and to better tailor advertising on our Site and other websites. Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some features to work incorrectly or no longer be available.
Our website recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. To learn more, visit https://globalprivacycontrol.org/.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties, including:
- Vendors or other third parties who perform services on our behalf such as payment processing, data analytics, customer support, cloud storage, and shipping
- Business and marketing partners to provide services and advertise to you
- When you direct or consent to our disclosure of certain information to third parties
- In connection with a business transaction such as a merger, or to comply with applicable legal obligations, enforce our terms of service, or protect our rights and the rights of our users
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:
- Right to Access / Know: You may request access to personal information that we hold about you
- Right to Delete: You may request that we delete personal information we maintain about you
- Right to Correct: You may request that we correct inaccurate personal information we maintain about you
- Right of Portability: You may request a copy of the personal information we hold about you
- Right to Opt out of Sale or Sharing or Targeted Advertising: You may direct us not to sell or share your personal information or opt out of targeted advertising
- Restriction of Processing: You may ask us to stop or restrict our processing of personal information
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may withdraw this consent at any time
- Appeal: You may appeal our decision if we decline to process your request by replying directly to our denial
- Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe option in our emails
You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.
SMS Privacy Statement
If you provide your mobile phone number and opt in to receive SMS or MMS communications from Purelina, we will use your number solely to deliver transactional, informational, or promotional messages that you have explicitly agreed to receive. Your mobile phone number will not be shared, sold, rented, or otherwise disclosed to third parties for marketing or promotional purposes. You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at hello@trypurelina.com.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
Finalta s.p. d/b/a Purelina Trnava 35b, 3303 Gomilsko, Slovenia ✉️ hello@trypurelina.com
For the purpose of applicable data protection laws, we are the data controller of your personal information.